Strategi Sukses Pasang Tenant di Event w/ @Ilham_stereo

Bizzdater, apa kabarnya hari ini? Udah siap baca ulasan bizzdate tentang Strategi Sukses Pasang Tenant di Event. Hari senin tanggal 8 Juli emang sejuk banget, sesejuk pembicara kita nih @ilham_stereo , sang owner dari @Stereo_Desserts sambil membawakan Stereo Desserts Red Velvet, tapi karena lagi puasa, jadi dinikmatin habis maghrib, hehehe..

Strategi sukses pasang tenant sengaja kami pilihkan agar bisa menambah ilmu buat bizzdater yang mau pasang tenan atau yang udah pernah pasang tenan tapi ternyata bukannya profit, eh malah deficit. Makanya, kami datangkan ka Ilham untuk sharing tentang strategi suksesnya. Nah, buat kamu yang gak bisa hadir di acara live-nya, kami buatkan ulasannya ya. Simak baik2 nih!

Langkah-langkah Strategi Sukses memasang tenan dalam event :

1. tentukan STP dan Tujuan

Segmenting:

Siapakah segmen yang dituju oleh produk kita?

Contoh: Urban,Middle-Up,Wanita berumur 17-35,

Mahasiswi hingga Mamah Muda, Penyuka makanan manis

Targeting:

Siapa target market dari produk kita?

Contoh: Segmented Market

Positioning:

Ingin dilihat sebagai brand seperti apakah kita?

Contoh: Hip, Premium Brand, Inovatif, Bergengsi

 

 2. Sesuaikan Tenant dengan Tema Event

It's not just  about the visuals, but strengthening YOUR MESSAGE

3. Eksekusi dan Evaluasi

Digital Copywriting with Rizky Muhammad

What is copywriting?

Copywriting is the act of writing copy (text) for the purpose of advertising or marketing a product, business, person, opinion or idea. The addressee (reader, listener, etc.) of the copy is meant to be persuaded to buy the product advertised for, or subscribe to the viewpoint the text shares.

Digital Copywriting is the way of write copy for all forms of interactive and online applications. This can include copywriting for software, micro websites, and online advertising. It containing headlines and caption

Who is copywriter?

Someone who writes copy for all forms of interactive and online applications. This can include copywriting for software, micro websites, and online advertising.

 So, what should we do first?

ü  Do it now! Write, just start to write, then check and rewrite.

ü  Do it often! The more you stick with writing and techniques, the more you want to write and write again

ü  Do it more! Continously is a must, don't be afraid to try and return to get a nice copywriting

How to make a good digital copywriting?

1. Curiousity
2. Nominal
3. Good Offer
4. Person & Company Involved
5. Call to Action

Digital Copywriting Examples :

1. Youtube Ads
2. Google Ads
3. FB Ads
4. Twitter Ads
5. Twitter Buzz