Monday, March 11, 2013

Digital Copywriting with Rizky Muhammad


What is copywriting?
Copywriting is the act of writing copy (text) for the purpose of advertising or marketing a product, business, person, opinion or idea. The addressee (reader, listener, etc.) of the copy is meant to be persuaded to buy the product advertised for, or subscribe to the viewpoint the text shares.
Digital Copywriting is the way of write copy for all forms of interactive and online applications. This can include copywriting for software, micro websites, and online advertising. It containing headlines and caption

Who is copywriter?
Someone who writes copy for all forms of interactive and online applications. This can include copywriting for software, micro websites, and online advertising.

 So, what should we do first?
ü  Do it now! Write, just start to write, then check and rewrite.
ü  Do it often! The more you stick with writing and techniques, the more you want to write and write again
ü  Do it more! Continously is a must, don't be afraid to try and return to get a nice copywriting

How to make a good digital copywriting?
  1. Curiousity
  2. Nominal
  3. Good Offer
  4. Person & Company Involved
  5. Call to Action
Digital Copywriting Examples :
  1. Youtube Ads
  2. Google Ads
  3. FB Ads
  4. Twitter Ads
  5. Twitter Buzz




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